Ronald McDonald House New York

Helping those who need it most

CLIENT
Ronald McDonald House New York

TYPE
Website Design

AGENCY
Another Blank Page

ROLE
Creative Lead & Designer

ABOUT
Ronald McDonald House New York (RMH-NY) is an organization that provides a home away from home for families with children receiving critical medical care. The project involved a complete overhaul of their existing website, focusing on improving user experience, streamlining navigation, and enhancing the overall visual appeal

PROJECT GOAL
The primary goals for the Ronald McDonald House New York project were to improve user experience and streamline navigation, modernize donation and event management systems, and apply the parent organization's branding aesthetic while maintaining a unique identity for the New York location. Catering to diverse user groups and ensuring the highest accessibility standards, the project aimed to create a consistent, engaging, and visually appealing website that offered a welcoming and inclusive experience for all visitors.

UNIQUE PROJECT CONSIDERATIONS

1. Understanding the unique requirements of the organization and collaboration with the many departments within RMH-NY
2. Catering to the needs of diverse user groups
3. Ensuring the website met the highest accessibility standards
   

PROCESS
To address these unique considerations, we employed the following approach:

1. Audits: Conducted a comprehensive review of the website's current performance, content effectiveness, and industry competition. This holistic approach allowed us to pinpoint areas for improvement, optimize user engagement, and identify trends, best practices, and opportunities for differentiation.
2. User Research & Feedback: Gathered insights through user interviews, surveys, and usability tests to better understand user needs, preferences, and pain points. This invaluable feedback informed our design decisions and ensured we created a user-centred experience.
3. Sitemap and Information Architecture: Developed a well-structured sitemap and information architecture that facilitated intuitive navigation and optimized user flow. This groundwork ensured that users could easily find the information they were seeking and engage with the website efficiently.
4. Website Mood Board: Crafted a visually compelling mood board to establish the website's aesthetic direction. The mood board presented various design options and allowed for up to 2 revision cycles, ensuring alignment with client preferences and the overall brand identity.
5. Website Wireframes: Designed detailed wireframes, complete with interactive prototypes where applicable, to provide a clear representation of the website's layout, structure, and functionality. This step allowed for early feedback and revisions, refining the design before moving to the final stages.
6. Website Design: Developed the final website design for both desktop and mobile platforms, incorporating modern design principles and responsive elements. We engaged in up to 2 revision cycles to incorporate client feedback and adjustments, resulting in a polished, user-friendly, and visually appealing website.
7. UI Style Guide: Created a comprehensive UI style guide that outlined the design system, including colour palettes, typography, and reusable components. This resource ensured consistency throughout the website and provided a valuable reference for future design work.
8. Collaboration: Worked closely with key departments within RMH-NY, the IT lead, and a cross-functional team of designers, developers, and content creators to ensure seamless execution. This collaborative approach fostered a unified vision, leveraging diverse perspectives and skill sets for a successful project outcome.

RESULTS
The successful completion of the Ronald McDonald House New York project highlights the expertise in front-end design and the ability to handle projects of significant size and complexity. The modernized, user-friendly, and efficient website met the organization's unique requirements, showcasing a commitment to delivering exceptional front-end design solutions that align with organizational objectives and user needs.

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